Noah Hall's Friday blog post about the Congressional hearing chaired by Congressman Bart Stupak on the issue of bottled water safety and marketing is thoughtful, as usual. But that doesn't mean I don't vigorously disagree with his fundamental point.
On one level, he's right: "the real problem is that our rivers, lakes, and groundwater are still severely polluted with chemicals that can kill us, despite decades of knowing about the problem and debating laws and policies to fix it." Sure, let's keep pushing for a chemical/pollution policy that keeps these toxins out of our drinking water sources. On that public health and environmental advocates can strongly agree.
But there was something new in the Stupak hearing: a conscious effort to ridicule the pathetic fraud that is bottled water. Arrogantly and falsely marketed as a healthy choice when compared to tap water, bottled water is also a symptom of a much bigger problem.
The idea that private parties can mine public waters and sell them for profit -- and adding insult to injury, without paying a dime to the public to whom said waters belong -- is new, too. At least in the statutes of the Great Lakes states and Congress. Bottled water itself goes back a century or more, but explicit state recognition, authorization and condoning of this mining in the modern age of freshwater scarcity reaches only back to 2006. Michigan led the way with a law distinguishing exports of Great Lakes water in pipelines and aqueducts from exports of Great Lakes water in a million bottles. All eight Great Lakes states compounded the mistake by passing Great Lakes Compact legislation that, when ratified by Congress last fall, created a national legal status for water as a product through the plain act of extracting it, packaging it, and intending it for consumers.
I've watched this issue unfold for the last decade and I am amazed that the mainstream environmental world has failed to grasp, or act on its significance. There are some good reasons for this: there are plenty of other important threats and problems these advocates must face. But let's stop the charade that selling public waters is something we can't fight, or that it's just another water use. At least Congressman Stupak is pointing out the 'industry' is a marketing scam, and suggesting that this says deeper things about its legitimacy.