ah, this newspaper gets it

But, for all our unfashionable faults, Wisconsin features one asset that is becoming more and more en vogue as the nation's population ages and migrates to climates milder and drier: Clean, fresh water. We've got entire Great Lakes full of the stuff.

[snip]

Having the Great Lakes Compact in place assures these folks (and entire generations of eco-savvy, recreation-hungry younger Americans, too) will long have a Wisconsin to return to that harbors clean, abundant water – a Wisconsin that will welcome those who care to enjoy it and help sustain it. It's not unreasonable to expect that, in not too long, the state will see an eco-boom – a reverse exodus, a return.

Now, let's just close the gaping loopholes left by the compact, and practice true water conservation.